The brand Kodak to bankruptcy
Nowadays «George Eastman» big company founder «Eastman Kodak» is remembered as the father of modern photographic industry . In 1854 he was one of the villages in the " New York " was born . Father «George Washington Eastman» That same year, the School of Economics «Eastman» in «Rochester» built a few years later his family to live in the city «Rochester» win .
With the emergence of such a situation «George» was the only son for supervision and financial support for his mother and two sisters were forced to quit school and get jobs . Initially he worked for a small company insurance and then hire a local bank «Rochester» income.
When no more than 23 years of strenuous activity, he suggested that his colleagues started the weekend with her mother and sisters go out of town to have fun . Among the beginning of a transformation of the word partner proposal compassionate life «George» Human Technology Pearce . He remembered to record the flow of the day «George» camera may prepare and take pictures of a family .
Although the «George» camera rental , but never Ngzrand weekend outdoors . Heaviness , volume and cost money to produce a camera or even a picture of all thought she had occupied . " Is it possible emergence of a new camera with different characteristics, is not there? "
For three years the same day , at night and during the hours of employment , he is always busy in the kitchen at home drug tests gelatin emulsion in order to position the camera to film negatives . Finally, after a series of continuous , long-term trials in 1880 he was able to dry the car with the negative performance , and patented photographs invention .
A year later , with financial assistance «Henry Strong» company «Eastman Dry Plate» was set up because of the intense activities «George» the other was forced to resign from the bank .
Finally , in 1892 the company «Eastman Kodak» opened his own company with the advent of photography in the world, created a great revolution in the industry . Later the company «Kodak» Another innovation was the use of multiple cameras are very simple style performance called «Kodak» enter the market . Their slogan was sending the cameras to the market : "You just press the button , we do the rest . " Very little time cameras «Kodak» worldwide reputation and the demand for extremely fast were .
The new initiative within the same time «Eastman» To sustain the appearance of animated films in later years was associated with a lot of noise .it is and always has been talking sexy and empowering themselves . His choice of words that start with the letter ends with , definitely a lot of luck and success he will have to contain .
In 1902 «George Eastman» who had become a wealthy celebrity was decided to build a house that is always thinking about his childhood dreams . Therefore, the most famous architect in the United States «J.Foster Warner» to serve and construction began.
A prominent feature of «Eastman» Science generosity and friendship can be pointed out . During her lifetime the technological equivalent of $ 20 million for the Institute , " Massachusetts " donated . Technology center «Rochester» equivalent of $ 625 thousand in 1901 «Eastman» received as a gift . He also offering $ 2 million to each of the educational institutions «Tuskegee» and «Hampton» presented .
«George Eastman» is also great interest in the city «Rochester» full force and stepping to the development of the city . Institution and community building «Chest» School of Music as well as bringing home town after the death of his famous «Rochester» Such measures are considered .
Finally, on March 14, 1932 This huge , wealthy inventor if he died . When his body to the ground Mysprdnd , last sentence will be attracted his attention : "I 've done my job . So there's no need to stay longer . "
But today , after 133 years , but Kodak filed for bankruptcy .being , but in a world of rapidly changing technology of Hrfhast Byrhmtr .Upon completion date for the brand now that the horse had fallen down and can not be purchased .
But to figure out what went Kodak 's failures ? Here might be various reasons noted:
Kodak owes more Pvlsazysh selling photographic films , and we all know that digital cameras become what damage may be irreparable Kodak entered. But it should not just be limited to a story of technological change , in fact, there was a greater change in behavioral patterns of people , now the people have always will have liked dishwa to help them out everyday contact and the this the camera phones into everyday life by us.on your cell phones since they are that way .
Kodak in danger of seeing the digital image , mobile phones , communication , and change people's habits failed, but because they did not show any reaction, right ?
Firstly, low-resolution cameras, mobile Elementary had convinced them that they do not realize the danger of this , in fact they underestimated the value of new innovations , their analysis of markets was a mistake. They had hardly begun offering customers who were less than expected . Pkyjhayy would suggest that the mainstream market is usually diagnosed around and not important .
Kodak , based on mistaken analysis of digital cameras and mobile phones as a competitor or a threat to the core of his business failed . The core for the camera pictures , and video cameras to customers who were demanding good quality .happened.
Managers typically invest in the technologies that may or market, customers are reluctant to upset Flyshan because such investments less Svdavrnd at least initially .should not be too conservative because some strategies result was not achieved without a fundamental rethink