Shopping patterns of customer behavior
Summary : Internet-based electronic commerce environment , this gives the possibility to the customers to search for information and purchase goods and services through direct connection with internet shops take action. It should be noted that shopping online is based on the actual experience of buying goods , but also on aspects such as image , shape, quality of information and advertising is Kalaastvar .
Tags : consumer , business, electronics, electronic shopping
After the acceptance of online shopping and doing it largely depends on the computer, communications, consumer, and how to interact with people . In addition , features such as providing information, guidance and orders by purchasing a mutual and interactive trust as an important factor in the development of e-commerce has been compared to traditional sales . Articles on the effects of electronic commerce , many studies about online shopping and evaluation of a consumer's credit , there are some empirical studies on the factors influencing buying behavior justifies Shopping . But new research , style and information processing of customer purchase patterns , customer preferences , and related fields to create more attractive for users of online stores are putting attention . Drvray Hrml marketing researchers believe the process of purchasing a major decision lies that should be investigated.this model integrates the discipline and extensive knowledge of ingredients known about consumer behavior is a brief description of some models we .
Model Behaviour Order Cutler
This model of 4 marketing stimuli , stimuli big black box and reactions Buyer Buyer is formed . Buyer's black box is composed of two parts . PART I insist on understanding the buyer's personal characteristics and his reaction to the stimulus effect and the second, the buyer's decision making process that has an effect on his behavior .
Model Behaviour Order Howard - Shs
attitudes and deep theory of decision making process of consumers.
Model Behaviour Order parasites - NAC - Blackwell
This model is designed primarily as a structure for organizing knowledge about consumer behavior will be handled . As is clear from the figure , before the message is put into operation by the consumer must 1) be aware of the two ) to receive messages , the allocation of information processing capacity 3 ) the motivation to interpret 4) this is encouraged by incentives 5 ) by converting and transferring incoming data messages to maintain long-term memory .
Email Marketing Mix
4P marketing mix concept with the famous McCarthy tied. , But Dennis and colleagues 7c for electronic marketing mix have chosen.
-1 Convenience for consumers convenience for the customer
Ease of the key aspects of web design such as a search function , site layout and ease of shopping deals ( Dennis and others, 2004)
-2 Mzayav value for customers, customer value & benefit
Today, online retailers should be looking to create maximum value for our customers and to order goods from Internet retailer must be an aspect to describe the benefits and value to customers .
-3 Charge customers cost to the customer
Prices can be considered as expenses for customers . Prices should be lower than prices in other stores in the shopping center and also the exact cost of shipping and delivery of goods is also considered . ( Dennis and Dygra 2004 )
-4 Communications and customer relations communication & customer relationship
Community Foundation of the Fourth McCarthy 's promotion . The communications company has close relations with customers and feedback are studied .
-5 Item management and computing computing & category management issue
-6 Customer choice customer franchise
Many sellers believe that the total value of goods , including goods of body image , reputation and brand retail customers has an impact on the choice . Many fans are well-known brands on the Internet .
-7 Giving priority to customer service and customer care & service
intended to offer customers the satisfaction they gain from it .
create chat rooms to customers in shaping a good experience buying interactive help. ( Dennis and others, 2004)
Characteristics of online stores
Many studies have focused on the characteristics of Internet services . The characteristics of the online stores have categorized in four categories :
One . Goods 2 . Serve customers and improve sales 3. Convince Vrahnmayy 4. Safety
-1 Item , including product -related characteristics such as classification , variety and information. Classification of goods can increase consumer satisfaction , but all products available in real stores, catalogs , commercial , or they are not available online .Internet to provide information about products and prices to help consumers reduce search time .
-2 Customer service and improve sales : Sales and precise , continuous and effective communication and protection Frajghrafyayy want. Areas such as customer service , sales service, product selection , responding to customer inquiries , assist in the selection of goods, free services , answering and transferring the cost of shipping and includes product discounts .
-3 Convincing and Guidance : This attribute is related to customer relationships with online stores . In this class of features and ease of use are considered . Connect users with online stores , engaging experience for consumers by offering goods and services will affect retailers . Shopping time is satisfactory sites, retailers with high-speed , non- bulk ( not busy ) , and availability requirements. Available sites easy and low-density , short sale and the amount of effort that should be spent understanding how online sales to consumers and the economy will be the optimum .
4 - Safety consumers worry about exposing your financial information private . Although most Web sites selling personal protection actions and policies that guarantee the safety of transactions . However, detailed information about how the security of transactions and personal data are necessary , not provided .
Customer communication behavior in situations Shopping
After a successful transaction , customer service providers and suppliers feel safer . When the customer confidence in an organization , they are able to meet their needs and their wishes Danndk·h this company and are committed to the company .
Internet shopping environment for customers and helps to provide a wide selection, evaluation , information accuracy and comparison goods spend less time decide . A comparative evaluation of information the Internet provides Kndvmmkn material costs and effort searching information for purchase decisions decreases .
Thus discuss important factor in customer purchase behavior in e-commerce environment requires a focus on the availability of information. After the success of the shopping center with the ability to satisfy customer needs for consistent information is relevant .to provide specialized information to consumers will be achieved . The customer service and sales promotion are important factors in designing online stores . Studies in information systems , information quality, information quality and customer satisfaction affects the relationship with customers . Information provided by online stores information about your products and services is divided . Product information including symptoms of goods to consumers and evaluation reports is recommended . Most online stores provide information services , including member information , response to ongoing questions , information delivery, and ordering merchandise and publicity.
Information to evaluate products and services, features six interrelated , being new , is sufficient , pleasant , friendly and understandable as is needed . The information provided by stores online to find products and services to support our customers . To satisfy the information needs of customers , and further information should be sufficient to assist clients in the selection, adaptation and the form and content easy to understand customer Bashdvaz other hand, pleasure, delight and enjoyment in shaping important aspects of behavioral tendency are on the site . Shopping can be noted that the site is poor Tasyrtrahy . It is therefore possible that the effect of different projects Jstjvsry Rakamla for customers to understand . Figure 3 A model for customer purchase behavior is shown in a position to purchase online .
Conclusions
For example Alrk and Stl (2002 ) came to the conclusion that buying internet as a way to save time shopping than in traditional shopping is done . In the same context and common passion for a person just because they repeatedly see something that increases ( Mvvn 1381) , then to sell products through the Internet, can through television advertising , or advertising, word of mouth customers, phenomena Order Internet make frequent and familiar faces . Another way to use public relations to promote customer confidence in online shopping and style related news , the media and public opinion is.