Nowadays overcome the resistance to change that to 10 or 15 years ago was the most common issues management books and management seminars , we hear less . Every person has already accepted that change is inevitable .
But in a period of rapid and extensive change , like what we live in , the pandemic would be normal .
Sure, change is painful and risky task, and above all requires effort will be tough . But if your job does not change the leadership of the organization , ( including the commercial organization , a university or a hospital ) will not saved . In a period of rapid fundamental changes will be saved only organizations that are leaders from the change . Thus , a major challenge for managers in twenty-first century , it will be a lead change in their organizations , become.
To achieve this goal, the need for implementing the policies and actions that lead to the present , create the future .
Behind yesterday
Yesterday maintenance is always problematic and time consuming .
Yesterday keeping it always leads to something scarce resources and above all Qadrtryn personnel to achieve results . But doing things in different ways - innovation only - always waiting outside will cause problems . And if people are willing to hold yesterday , meaning that they simply will not be ready to build tomorrow .
So , first change policy should be organized behind . The leader tries to change the product, service , process , market, distribution channels , customer and end-user over the life of the experiment . This is done according to a specific schedule .
If not , should not be allowed to further studies should be done to see what is better ? These cases should be left behind yesterday .
1 - When you believe any of the products , services , or processes to market a good few years of life still remains. Such products, services, markets or processes that are definitely in decline and almost always require the most care and attention should always estimate how much of the time in real life , they are retained . But generally they are in decline , but they are dead .
2 - When the only argument for maintaining a product, service , or process in the market , such that its value is zero . What question must be that would generate ?
3 - Once the preserve of a product, service or old process , product, service or process is new and growing neglected .
we've arrived ?
And it should be a question about products, services, markets and processes , both successful and unsuccessful, to be asked . We also have a very important question about distributors and distribution network in periods of rapid change, they tend to change more than anything else , to be asked .
Systematic improvement
Everything the company does , both internally and externally , whether the product or service, production process , marketing , technology , education, human resource development and use of information is necessary for the current annual rate , to be recovered . In most areas, a 3% real annual rate of improvements is available and the need to improve the systematic and continuous .
However, the requirement for continuous improvement of decision making by the organization. The following questions should answer questions such as : What is the function of a defined area ? The quality of a product? How much improvement can be specified by the customer ? " Having defined the scope of services is often very difficult .
Continuous improvement in every area of operations is often deformity . They are guided towards creativity and innovation in services will be created . Processes and to create new businesses . Continuous improvement is often a fundamental change .
Successful exploitation
About 70 or 80 years of innovation and monthly reports since its introduction to most commercial organizations . Almost without exception, the first page of this report , the fields and the results are less than expected or anticipated costs more than the budget figure shows . This report focuses on the problems .
The problem can not be neglected . But Tghyyrbvdn leader should companies focus on opportunities . In order to achieve this need to make a small change , but it is fundamental : the front page of the new monthly report should focus on the results that were better than expected , then the page will be a major problem . Time for a new page must be the same as the time spent on the page .
As in the case of continuous improvement , operational success, however sooner or later will lead us to a major innovation .
Systematic innovation
Today, more attention is innovation . Behind lay a structured , continuous improvement and exploitation of success may be beneficial for many companies . Without those policies , no organization can not hope to succeed in innovation .
But the leader of a successful change , should there be a policy of systematic innovation .
The valve includes :
1 - successes, failures, and successes and failures of the expected unexpected competitors;
2 - contradiction and discrepancy between what is and what it should be - especially as differences in the production and distribution processes or activities and efforts between industry and the values and expectations of their customers ;
3 - Poor communication needs and requirements of the process, the internal processes of the organization ;
4 - Changes in market -based industry ;
5 - Changes in the population ;
6 - Changes in meaning and acceptability - for example, changes in vision, seeing the glass half empty half full of it ;
7 - new knowledge .
Any change in one of these cases raised questions whether this is an opportunity for innovation ? " Innovation is never without risk . But if innovation is based on exploitation of the events occurred , would be far less risky than taking Ghyrbhrh situations .
Avoid traps innovation
The changing face of innovation leaders , with three animals . They are so attractive that may be one or all three of their leaders frequently fall into the trap .
1 - When you are looking for innovative ways , the animal should be avoided is a situation that is consistent with the strategic realities : low birth rate , changes in consumer creates a non-fixed income . Even if innovation does not lead to failure - as often happens - always require high efforts , money and time.
2 - The second trap of confusing innovation is novelty . Testing is an innovation creates value . Only provides novelty entertainment . Management repeatedly for no other reason than the same daily tasks and tedious , action and innovation that is not the point whether we like it ? Rather, it is that customers want and going for it ?
3 - The third trap of confusing the movement and action. Usually when a product, service or process is not profitable should be set aside or quickly changed. Management is needed to ensure this does often . But it should be done after surgery . The reorganization itself is a movement and not a substitute for action .
Only one way to avoid the above mentioned animals or rescued animals are caught , there is one person that organize prerequisite for change.
Requirements change on a small scale : one can not do market research on new real scale . No Growth is perfect for the first time . Problems can occur without anyone ever thinks . A major innovation of the problems which seem to have reached a partial or palpable .
It's almost a law of nature that new anything real , whether the product or service or a technology , its main markets and main consumer necessarily the innovators and companies does not expect .
The best example is the initial sample . Improvement of the steam engine, "James Watt " in the seventeenth century, an event that is designed for most people , it is stated that the advent of the industrial revolution . James Watt 's steam engine in his lifetime , only one application can see the water draining out of the coal mine . So , he just sold their coal mines . The true father of the industrial revolution has Matyvbvltvn his partner . 10 or 15 years after it was reduced by 70% .
Studies , market research and computer simulation , there is no substitute for reality testing . Anything new , or improved , the need to test on a small scale the initial testing is required . Considering that anything new is difficult at times , requires a leader and a hero who is respected organization , but it is not necessary that the person is present .
The best way to test a new product or service that a customer often we find that it is calling for innovation and willingness to cooperate success with the manufacturer .
Budget Changes
In most companies , there is only one budget . In good times and costs will increase . In bad times and costs decrease. This process does not guarantee future actually hold . Change leadership requires two separate budgets . An operating budget is the first budget to be required to maintain a current business expense on the show , usually between 80 to 90 percent of kidney expenses. Always the question : What is the minimum budget needed to continue operations ? It was to be funded . In difficult times should be modified to reverse the change of leadership should be a separate budget for the future . The budget must be maintained in good and bad times . The budget of slightly more than 10 to 20 percent of the total cost will be.
( Important note : However , at times there will be events that will threaten the persistence to keep those costs . )
Similarly, for new products , new services and new technologies , the development of markets , customers and distribution networks , and above all, to develop human resources in the budget should be told .
Future funding requirements can be the most desirable thing in these activities in order to gain the best results , what is ? Found .
Common but dangerous practice, to reduce costs in order to achieve success , especially in the difficult times . It is thought that the product, service or technology is successful , however , and there is no need to spend more money . But it is true that this is a success , and therefore require the most protection possible . Should be supported , especially in bad times when we are in competition to reduce costs .
Balance , change and continuity
Organizations that are change leaders actually have to change the design . But people need continuity . They should know what their situation . They need to know with whom they work.
They need to know the organization 's values and rules . If the environment unpredictable , incomprehensible and unknown , as well as the operation will fail. Continuation equally outside the organization needed . Rapid changes in the long-term ability to communicate and cooperate with suppliers and distributors is.
Balance the need for continuity and ongoing work on the current data . Nothing Ghyrmvsq of information , communication and destruction will not lead to rupture of continuity (with the exception , perhaps , intentional Ghyrmvsq information ).
Each of these companies has become a routine for every change , even for the lowest categories of who should be aware of ? A company that wants to be a successful change leader must be consistent with the regulations . Above all, the need for fundamental strength of the organization , including the goals, values , and practices and their results are described . Considering that the constant factor is change in leadership institutions , must be super strong base .
Finally , the balance between change and continuity should be based on rewards , recognition and award to be made ..
The more an organization is recognized as a leader of change is greater need to balance rapid change and continuity . The balance of the consideration will be tomorrow's management .
One thing is certain , we are facing a profound change for years . It would be vain to ignore the changes and pretend that tomorrow will be like yesterday . Although the changes are not predictable , the policy will be successful - although the risk is high - the future is implemented .
New realities strategy
In a rapidly changing and highly uncertain period strategy as an example that the world is facing at the beginning of the twenty first century , carpel can accordingly be based ? Is there anything definitive ?
In the next five phenomenon can be considered definitive . However , they are different from what is considered the current strategy and, above all , are not primarily economic . They are social and political . These phenomena include:
1 - Shdydzad rate reduction : One of the important facts - like the history that never occurred - the fertility rate is decreasing . Even more importantly, the age distribution of power in society .be .
2 - Changes in the nature of revenue expenditure : when businesses and industries are aware of their market position than virtually any combination of really important and practically none of them do not know if do not participate in purchase products services consumers increasing finds or decreases.
Therefore, small changes can be found in the more important recent trends are distributed .
The quartet 's current revenues are expected to grow in the 21st century include government institutions, healthcare, educational, academic, and recreational trends in these four sections , the first thing that strategies should be considered .
3 - A new definition of performance: the emergence of two types of workers Ghyrydy middle class and increasing life expectancy , causing the development of institutions such as pension funds and mutual funds are . This modern and developed society that funds of asset owners are public corporations . Now, with the change in ownership , we are faced with a change in power .
In the United States in the late 1920s , the prevailing theory , although unknown , was based on this that the business should be the stock of all stakeholders including customers, employees , shareholders and the balance to be like them and indeed to anyone could be calculated.
The theory claims that American businesses must act exclusively for short-term interests of shareholders , lasting and not tenable and should be revised . Economic security of countless people who have a longer life expectancy , increasingly dependent on revenues as they are shareholders . The emphasis on performance measurement , based on the interests of shareholders , other applications will not.
Immediate achievements in the rate of earnings and shareholders' equity is not what it needs. Their economic returns for 20 or 30 years later is required . We will have a short-term results , ( what is now focusing on the cumulative shareholder ) must balance its long-term business and life .
Also, companies increasingly have to satisfy their interests and well-educated academic staff . Function must be defined in such a way that the non- academic staff and their commitment to stimulate meaningful .
Organizations anywhere in the world can not have too long to live on cheaper labor (except small businesses such as local restaurants ) and the labor productivity of the same workers they quickly gain the industry its leaders .
This is particularly true in manufacturing . In most manufacturing industries in developed countries , labor costs are quickly becoming smaller and smaller factor is . Now the cost is equal to or less than one eighth of the total cost of developing the product . This means that the life of twentieth-century economic development model - a model that was first developed by the Japanese after 1955 - has ended .